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February 12, 2010 / Dave Gorham

Will the Snow Effect Valentine's Day?

Valentine’s Day is Sunday and from the Northeast and now down to the Deep South, streets are covered in snow and many businesses have been closed for days. Many florists worry it won’t be a profitable holiday.

Jacquelyn Martin / AP

Flower shipments have been delayed due to the weather and unplowed streets. Most if not all flowers at this time of year arrive by air from South America (Chile). Therefore, airport delays and cancellations need to be factored into the equation.

Even if the florists have the inventory, getting the product to the customer is proving to be tough. Many have been doing what they can by using SUVs and four-wheel drive vehicles to pick up employees and get deliveries out. But many of the deliveries have had to be rerouted due to businesses being closed.

Another problem is that snow is piled high in front of shops with many people not realizing they’re actually there. A few shops have made signs and stuck them in the snow to alert people that they are open.

Also – making lemonade out of lemons: As has been proved in the past few days, business owners who step up to meet the challenge are proving to be winners. As an example, restaurants in D.C. who elected to open have doubled and, in some cases, tripled their business. Florists, not typically open on Sundays, will likely be forced to step up to the challenge and not only work hard to acquire stock but work hard to even clear a path to their front door. But, if history is any indication, those that open for business when others remain closed typically come out ahead.


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